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How One Drop of Solder Was Worth 2.4 Million Dollars

Yes, you read the title correctly. No, it is not click bait. I promise. In business too much focus is on looking for the silver bullet, the magic pill that will cure what ails us. What is the one big idea I need to improve my business? We rack our brains over and over trying […]

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Online Service Presence

With these uncertain times we find ourselves in, consumer preferences are shifting to conduct as much business online as possible. Companies that have the flexibility to offer easy, transparent information online to customers are those that will succeed during and after the pandemic. Digital retailing is a huge topic in all industries. Once a dealer […]

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Warranty Junk Food

As I reflect back on the years I’ve spent in the automotive business and simultaneously our current environment, one thing stuck out to me. We have all experienced major economic downturns. Events such as depressions, wars, recessions, stock market crashes, pandemics, terrorism, natural disasters and more. These have significant impacts on our business for long […]

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How to Forecast your Service Marketing Return on Investment

With the current social climate, most dealerships are suffering from a decrease in service sales. In order to maintain levels of profitability, a lot of dealers are looking to reduce expenses. One of the most important expenses is marketing/advertising. Simply put, you have to spend money to make money. I’ve spoken to several dealers who […]

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Communication on the Service Drive

One Simple Way to Fix the Lack of Communication on the Service Drive Comb through your surveys and customer feedback and it’s easy to find a common theme. Communication and subsequent understanding of said communication is the root of most of the problems facing us today. Comments like “I had to call my advisor”, “I […]

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Covid Customer Perspective

I wanted to take a moment to share some thoughts I had as a result of seeing some customer feedback. My intention is that you explore a different perspective as it relates to customer interactions. I was fortunate enough in my current position as an OEM DPSM, to be sent customer survey comments that were […]

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Acquiring Automotive Technicians: The Foundation or the Carpet?

We can all agree that acquiring and retaining technicians as well as consultants, has been the bane of fixed operations for decades. If you speak with any service manager or director you will hear all sorts of reasons why they struggle. “Nobody wants to get into the business, flat rate is outdated, they won’t work […]

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